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15
KAH Foundation
Q: Tell us more about your role
at the Al Habtoor Group and your
professional ambitions for the
near future.
My role at the moment is focused
on developing the business,
building up The Bentley Café &
Boutique operations and brand. In
the future, I would still like to be
involved in business development
but also I would love to take on
a new humanitarian role within
the Khalaf Ahmad Al Habtoor
Foundation.
Q: Congratulations on the
successful launch of ‘Hope’. Tell
us why you picked to support
the cause of breast cancer
awareness and why you’re
passionate about corporate
social responsibility?
In the Spotlight
If not me, a local to this country
doesn’t take the job than who would?
Helping those in need and making
a difference is my passion. It is our
duty to help our government spread
optimism to the hearts of women who
are struggling with breast cancer and
hope for life for the next generation.
Q: You are also leading the social
media/marketing for The Bentley
Café & Boutique. Tell us more
about the project and what has
been the most exciting part for
you so far?
The Bentley Café & Boutique is
the first of its kind in the world. It
offers indoor and outdoor serviced
seating and lounge areas serving
a handcrafted menu of salads,
sandwiches, and other wholesome
items. Additionally, there is a
boutique area selling Bentley branded
merchandise. The most exciting part
of my role in this project is coming up
with new ideas and being entrusted
to make decisions on the next step
for The Bentley Café & Boutique.
Q: What are your plans for 2017?
Do you set any New Year’s
resolutions?
I plan on developing The Bentley Café
& Boutique to an extent where my
full attention is not needed anymore
and move on to the next business
to develop. I would also like to help
childre who are in need.
Q: What do you do for fun with
family and friends?
I enjoy going out for dinner, watching
movies, and relaxing by the beach. I
also love horse riding.
Noora Mohammed
Al Habtoor
Co-founder of ‘Hope’