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METROPOLITAN
LAUNDRY
Metropolitan Laundry
opens in DIP
Towards the end of 2014, Diamondlease
decided to embark on a rebranding
exercise!
The new logo is modern with a corporate
look and feel and adds a fresh face to the
corporate identity. Two colours make
up the new logo, namely red and grey.
Red, synonymous with Diamondlease
The Al Habtoor Group proudly opened
the Metropolitan Laundry, a modern
pressing and cleaning facility located in
early October 2014. Located in Dubai
Investment Park (DIP), the facility uses
advanced technology in key areas of
production, maximizes capacity and
uses environmentally responsible and
energy efficient services.
Facts & figures:
• With a total area of
34,000 sq ft
, the
new generation laundry facility
provides cleaning solutions of
international standards.
• Facility features include a
waste
water treatment plant,
which is eco-
friendly and recycles water.
• The current
capacity is 20 tons per
day
and plans are in place to increase
the load to
40 tons by 2016
. A
market survey revealed that the
existing capacity in Dubai is just at
50% of the estimated demand by 2020.
• Total number of staff:
60 (full-time)
• Four dedicated transport vehicles
• Equipped with tunnel washer with
25
tons per day
capacity.
• Dryer’s capacity
4x100 kg.
Thinking of our environment:
• Using environment-friendly chemicals,
including oxygen bleach.
• Waste water treatment plant ensures
that
70%
of the water is reused.
• Recycling plastic bags for packing
fresh linen.
• Eco-friendly cloth bags are used to
transport dirty linen.
over the past few years, exemplifies and
highlights that Diamondlease is a cut
above the rest and a leader in offering
the best service to customers.
Featured with the Al Habtoor logo,
customers can be assured that
Diamondlease is backed by one of
the most prominent and well-known
corporate Groups in the MENA region.
Eljandre Mulder, Manager - Fleet Control
& Marketing said, “We believe our new
corporate logo resonates with those
core beliefs. In line with our mission
statement of wanting to be known as
the most professional, transparent and
reliable car rental and leasing company
in the UAE.”
The Metropolitan Laundry team
17 Metropolitan Laundry - Diamondlease
Rebranding announcement