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Meet the management team at the Hab
30 Meet the Department
Why is the hotel rebranding?
Fredrik:
Our priority is positive guest experience, for that,
we would like our guests to see and recognize the strong
identity of our resort and the refreshed product we are
offering.
Efficient communication is the key in this case, therefore
we want to speak to our guests and we want to speak
their language, understand them and appeal to them,
create a story line our guests can relate to. The rebranding
will incorporate interesting design solutions and fresh
communication strategies for unforgettable memories our
guests can take home with them.
What changes can guests expect?
Fredrik:
We are working on the sophisticated and modern
design concept which will evolve the core values of the
Habtoor Grand Resort, Autograph Collection. At the initial
stage, we are trying to understand how the audience
perceives our resort and where we can improve. Being
a recognised and trusted brand, Habtoor Grand Resort,
Autograph Collection will strengthen its identity, present it in
a clear and consistent way to make its guests confident that
our organisation is highly dependable.
It’s an exciting time for the Group’s flagship hotel property on Jumeirah Beach with many updates in the
pipeline! This issue, we feature the management team currently leading the rebranding for the Habtoor
Grand Resort, Autograph Collection.
The Sawalef team brings you an exclusive interview with the hotel’s General Manager, Fredrik Reinisch
to find out more how the team is gearing up for the upcoming rebranding…