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AL
HABTOOR
MOTORS
Al Habtoor Motors opens
Bentley’s largest showroom
Bentley’s new flagship showroom
is the result of a 100 million dirham
investment from Al Habtoor Motors,
Bentley’s exclusive retail partner in
the UAE. The colossal 75,000 sq
ft showroom is Bentley’s largest
standalone dealership in the world and
is set to revolutionise customer service
in the world of luxury motoring.
Destined to become one of the most
iconic buildings on Sheikh Zayed
Road, the Bentley Emirates showroom
was designed, to go beyond any
previous luxury automotive experience,
and features one of the world’s
most advanced luminary façades.
Comprising 160,000 LED lights the
façade is able to display a full spectrum
of colours including all of the standard
colours on Bentley’s vehicle pallete
as well as projecting the visuals of all
of Bentley’s iconic bespoke veneers.
The façade is capable of streaming HD
quality video as well as an unlimited
range of graphics and luminary
spectacles.
The state of the art building
encompasses three stories for
luxury vehicle display as well as
three basement floors for parking, a
roof garden, a Bentley merchandise
boutique, a VIP Majlis, a specialised
customer handover area and Mulliner
room for bespoke commissioning.
Karl Hamer, Managing Director AHM
said “We are all so proud of the
opening of our new flagship showroom
on Sheikh Zayed Road. With its iconic
design it will truly put a mark on Dubai
skyline where all our current and
future customers can indulge in an
extraordinary 5 star experience. We are
looking forward to welcome everyone
to the world of Bentley.”
1. Bentley’s flagship showroom offers an extraordinary blend of contemporary and luxury customer experiences 2. The exterior façade is
decorated with 160,000 LED lightbulbs
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22 Al Habtoor Motors