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oor Grand Resort, Autograph Collection

31

Meet the Department

Top row (L-R):

William Maseko, Loss Prevention Manager; Gopakumar

Pillai, Director of Finance and Business Support; Haitham Ebeid, Director of

Revenue; Alaa Sahyoun, IT Manager; Heiko Thurein, Director of Engineering;

Alvaro Martin, Director of Rooms; Marc Barakat, F&B Director; Jeffry Galao,

Assistant Recreations Manager; Chef Jerry, Executive Sous Chef

Bottom

row (L-R):

Dhammika Sudusinghe, Director of Housekeeping; Khalid Saeed,

Hotel Manager; Komal Gidwani, HR Manager; Frida Audi, Director of Business

Development; Fredrik Reinisch, General Manager; Farid Husam Al Jayyusi,

Chief Protocol Officer

How is the team gearing up for rebranding of the

hotel?

Fredrik:

Our entire team is very excited about this project.

The creative agency that we have appointed is already

started the analysis of the current positioning of the resort,

both globally and locally in order to understand and identify

the core values we will need to emphasize. The second

phase of the project includes the development of a new

communication strategy and various visual guidelines.

Meanwhile our marketing and communications team is

waiting impatiently for the results of this analysis in order

to start working closely with the agency and take the reign

afterwards.

How do you keep your management team motivated?

Fredrik:

The outcome of the rebranding itself motives

everyone in our team. It is a long-awaited project and we are

all looking forward to implementing the fresh solutions it will

lead us to.