15 / 78
Let's Break the Ice" with FUSO
Bentley launches
#BeExtraordinary
1. Bentley UAE brings unique laser illumination to Dubai in September 2. The latest heavyweights from FUSO break the ice at Ski Dubai
1.
2.
Al Habtoor Motors, the official dealer
of Mitsubishi Fuso Truck & Bus
Corporation (MFTBC) in the UAE
introduces a new range of medium-
duty trucks – FA, FI and heavy-duty
trucks – FJ, FZ series. The special
launch event "Let's Break the Ice"
was held at Ski Dubai on November
18, 2015. Audience included Roland
Schneider, President & CEO of
Daimler Commercial Vehicles MENA
region; Karl Hamer, Managing
Director of Al Habtoor Motors, AHM
senior management and curious
many spectators!
"FUSO has always focused on the
needs of the customer and here in
the UAE the Fuso range has already
Dubai was chosen as one of the
five locations in the world to be
part of Bentley’s exciting relay laser
illumination event as part of the ‘Be
Extraordinary’ campaign. The Group’s
landmark hotel, the Habtoor Grand
Beach Resort & Spa, Autograph
Collection was the official venue for the
laser installation.
The event was held to showcase
Bentley’s glorious automotive heritage,
its exciting present and its promoting
plans for the future. The overall
campaign lasted five days with laser
shows across cities including London,
Moscow, Shanghai, New York and
Dubai.
15
Al Habtoor Motors
proved its reliability and profitability
in the various sectors. With the all-
new robust, fuel- efficient, rugged
Fuso range, customers will now have
a wider choice of quality vehicles
for specialist roles, with significantly
lower operating costs. Backed by Al
Habtoor Motors efficient customer
service support, it's a win-win
situation for our customers.” said
Karl Hamer, Managing Director of Al
Habtoor Motors.